Prime has been established since 2004 as a business concentrating on the development and
operation of digital broadcast transmission and supply
of content. Our principle
aim is the overall implementation of the finest
digital audio content and the most effective
infrastructure not only catering for large regions but to fulfil
the aspirations of smaller countries and areas where
because of size and population levels digital radio
would not generally be financially viable.
We are interested in every level of digital radio, from identifying capital investment, regulator & government coordination, designing the overall business model, technical infrastructure, studio facilities, programming, training, marketing, importation & sale of receivers, station & platform management, audience research and commercial sales.
Within these parameters we ensure that personnel
involved in our operations have access to good training
and development in areas we feel would be most
beneficial. Our dedication to training is our investment
for the future.
We work closely on a daily basis with the manufacturers of domestic digital receivers as well as all the leading producers of every type of broadcast equipment ensuring the best, state-of-the-art, most affordable equipment is available at every level.
We research and carefully study regions to ensure the
most excellent and popular programming and editorial is
added into the platforms locally allowing regional
languages, local culture and daily life the broadest
possible scope with the widest range of stations
appropriate to every possible listening taste.
Transmission
Digital broadcasting is fast becoming the preferred
platform for listeners in regions where time and finance
has been invested wisely. The take-up of digital radio in recent
times has been phenomenal and the momentum looks set to
speed up in the immediate future as audiences are
demanding a greater range of programmes and higher
quality transmission.
We are looking at several areas in Europe and other parts of the world where we feel our business model would succeed. With our proven technical and broadcast expertise we feel we can provide the best possible quality digital transmission infrastructure to just about any region or community within a realistic and carefully planned timeframe.
Studios
We have the ability and expertise to build studios
suiting the requirements for any type of digital station
from simple news booths, to self-op general programme
studios, operated control and linked studios to full
blown concert and live music and drama studios. As well
as cost effective remote broadcast systems, outside
broadcast units and small sub-studios. Our technical
team can design and advise on just about any digital
broadcast scenario within realistic localised budgets
that won't financially wreck plans before stations are
launched.
Programming
We have worked closely with many leading broadcasters
with our aim to bring in their digital networks as a
means of demonstrating the range of available digital
stations and the potential for local services to broaden
output and provide innovative services. Some of these
stations supply their output by arrangement others offer
further scope to broadened the schedule suiting local
audience tastes.
We also like to develop our specialised stations for the home market produced and presented locally. These stations maybe high quality dedicated classical music, pop music stations, alternative rock, educational stations, tourist channels, talks - in fact anything we feel is commercially viable and editorially important for the audience.
We also have plans for network services across several regions or countries, offering full editorial and localised & national advertising. These stations will follow our principle of the highest quality and diversity whilst offering tantalising and serious potential to advertisers who would like to market their product to a comprehensive audience.