"Radio is changing, radio is important - we are only at the start of the revolution"

Radio has been around for over 80 years and despite the arrival of new technologies, from television, computers and the internet, radio still remains a very important feature in our lives. 

Every week, a significant percent of listeners tunes into radio and listening is on the increase.  On average, we listen to the radio for almost as much time we spend watching television.

Now, the radio (the wireless) we have known so long is changing. 

Digital technology will mean that not only will there be more stations to choose from, but we will be able to listen to it in new ways - on the internet and on our mobile phones for example. 

The services Prime ABC offer will change the medium for ever - we are only at the start of the revolution, but Prime ABC offer much easier navigation between stations, the ability to pause and rewind live radio, the opportunity to listen at the time of our own choosing to programmes we have missed, the ability to download and store songs on our MP3 players or to see information about the track or programme which currently listening to. 

This is the exciting future ahead and this is only the beginning; Prime ABC services could include video clips and much enhanced text services. 

Now radio in will be at the forefront of this media and technology convergence which has been talked about for so long, is currently in use and is presently been developed in around the world.

Radio is everywhere.  It wakes us up in the morning and it accompanies us in the car and around our house entertaining and informing us in only a way radio can.  It gets us to work advising us of traffic problems and informing us as we travel.  For some of us, it is with us during the day at work or at home, providing company, entertaining us and making us think.  At the end of our working day it with us as we get home as evening approaches.  Only then does television or the internet, takeover our battle for attention.

Our relationship with radio is different from that of television.  We usually listen to it while we are doing other things.  That doesn't mean, however, that we take in less seriously than television.  Radio is a personal media, which many of us feel very passionately about and we have a very strong sense of loyalty to the stations we listened to.

Prime ABC can offer innovative broadcasting and commercial opportunity.